SKODA: Reverse Test Drive

Most people who are looking for a high end car don’t take a second glance at a Skoda, choosing instead to go for more reputable brands. In reality, Skoda vehicles are every bit as good, if not better. So how do we get people to give them a chance? We created an online content piece that showed people test driving the new Skoda Superb… or was the car test driving them?